I founded Badami & Co as an edgy luxury leather accessories line, designed and produced in Los Angeles. With limited resources and a tight budget, I built the brand from the ground up, establishing the logo and visual identity while defining a clear market position within the luxury space. Every decision required both creative clarity and financial discipline, forcing me to prioritize impact without compromising quality.
I developed the full brand system, from organizational structure and market analysis to promotional materials, signage, and packaging design. I directed photoshoots, handled photography and photo editing, and ensured that every visual asset reinforced the brand’s tone. I also designed and built the Shopify site, creating a cohesive digital experience that translated the physical product into an online retail environment that felt intentional and elevated.
On the product side, I led product design and development from concept through production. I sourced materials, collaborated with local manufacturers, and engineered leather goods that balanced edge with refinement. Working within budget constraints required innovative problem-solving across trims, construction, and finishing techniques, ensuring each piece maintained a luxury feel while remaining commercially viable.
Badami & Co represents my ability to operate as a complete creative system, aligning brand identity, product development, and customer experience into one cohesive direction while executing efficiently and strategically from start to finish.
